There are many things that can happen with the content that
you create. The most considerable ones are the difficulty in creating new
content and the existing content’s inability to derive better results. Blogging
involves both of these scenarios in perfect way.
So, if you are dealing with the blogging in order to derive
internet traffic in, you are going to need to use some analytics to find out
best performing blogs. Look at the content and blogs that you would have posted
a long time ago. Read those blogs and find out if any of the mentioned things
in those blogs have been changed over time. If this is the case, you can update
that those blogs with fresh updates and republish them. This way, the common Google’s
recommendation regarding updating content will be fulfilled and you will keep
getting good traffic on the information that you would put as update.
How can you republish?
The republishing I am talking about mainly involves updating
the content, changing the publish date to recent one and publish the content.
This is what you can do with your blogs. However, you will need to make sure
that you are not changing the URL. Doing so will disconnect your blog from the
sites that have your blog’s backlink.
With that said, there are some good reasons for republishing the old content, and those reasons are worth mentioning.
The content that is
getting free traffic but is out of date
If your content is found on Google and the user gets to know
about its invalidity due to a publishing date stamp belonging to far past, the
content is definitely not going to lay good impression. Eventually, this
content is not going to get any traffic at all. In order to make this content
get good traffic again, you can republish it after inserting updated
information about the topic. This way, you can get appreciation from both the
Google and the users.
The published content
isn’t performing well
You have worked hard to develop good quality content,
published it and did everything to bring traffic to it. Still, it is not riding
any position in the first page. Well, this is what the competition is. However,
one way to beat the competition is to keep updating the content in this post.
Updating it and republishing it gives a signal to Google that post has fresh
content to show to the people. This way, there would be a fair chance that
Google will promote your content to the first page.
It’s a post that
requires consistent updating
If you have published the type of post that demands consistent
updating, republishing it after every update is the wonderful opportunity that
you can avail. It doesn’t only saves you from the trouble of writing the entire
content with updated information again and again but it will also give your
existing post the necessary boost that can push it to the top ranks.
